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Mikael Markander
Skribent

Analysts expect weak demand for Apple Vision Pro

news brief
Jul 15, 20242 mins
AppleAugmented RealityVirtual Reality

The spatial computing headset's high price is believed to scare away many potential buyers.

Vision Pro
Credit: JLStock / Shutterstock

On Friday, Apple Vision Pro was launched in Europe. But the analysts do not expect any major sales success.

According to research firm IDC, fewer than 500,000 units of the mixed reality headset will be sold in 2024, which is partly due to the high price. Apple’s headset costs $3,499; that corresponds, for example, to almost 50,000 Swedish kronor with included VAT and other fees.

By comparison, Facebook’s parent company Meta sells its Meta Quest 3 headset for $499, and its predecessor, the Meta Quest 2, retails for $299.