But companies must first obtain consent from the actor for any ad that uses the digital voice copy. Credit: Apple Hollywood actors’ union SAG-AFTRA said it has signed an agreement with talent marketplace Narrativ to let advertisers buy the rights from actors to recreate their voices using AI. According to Reuters, the agreement allows the actors themselves to set the price for the digital voice copy, provided that it is at least equivalent to SAG-AFTRA’s minimum wage for audio-based advertising. Brands must also obtain consent from the actor for any ad that uses a digital voice copy. “It is understandable that not all members will be interested in taking advantage of the opportunities that licensing their digital voice copies can offer. But for those who want to, you now have a safe alternative,” SAG-AFTRA official Duncan Crabtree-Ireland said in a statement. Related content opinion AI and AR can supercharge ‘ambient computing’ A 33-year-old vision is now fully realizable thanks to the coming ubiquity of generative AI and augmented reality (AR) glasses. By Mike Elgan Aug 16, 2024 7 mins Augmented Reality Technology Industry Virtual Reality opinion Agentic RAG AI — more marketing hype than tech advance CIOs are so desperate to stop generative AI hallucinations they’ll believe anything. Unfortunately, Agentic RAG isn’t new and its abilities are exaggerated. By Evan Schuman Aug 16, 2024 5 mins Technology Industry Generative AI Emerging Technology news Researchers tackle AI fact-checking failures with new LLM training technique Deductive Closure Training (DCT) looks to address the problems of LLM bias, misleading information, and outright contradiction. By John E. Dunn Aug 15, 2024 4 mins Generative AI IBM Technology Industry Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe